Parade Mag announced on X that Uber has expanded its Women Preferences safety feature to 26 additional cities, providing female riders with enhanced safety options on the platform.
According to Parade Mag, Uber’s Women Preferences feature is designed to increase rider comfort and build trust among women drivers and passengers. The outlet notes that Uber prioritizes safety transparency and flexible work options as central to its brand, frequently promoting updates to in-app controls and reporting tools. This initiative is part of a broader effort by Uber to offer safer experiences and more adaptable earning opportunities for women on the platform.
Parade Mag reports that Uber expanded the Women Preferences option—allowing women riders and drivers to prioritize women-only matches—to 26 additional U.S. cities following a successful pilot program. Adoption was particularly strong among women drivers seeking greater comfort during trips, especially at night. Parade adds that Uber based its expansion decision on user feedback, internal safety metrics, and growing demand for more personalized ride-matching controls.
CNN reports that Uber developed women-preference tools in response to ongoing concerns raised by female drivers about rider behavior and late-night trip requests. Early pilots showed higher retention rates among women drivers who used the feature to limit matches to women passengers. CNN also notes that because women constitute a significant share of part-time drivers, added safety and flexibility are key to supporting and expanding their participation on the platform.
Parade Mag describes itself as a national digital magazine focused on lifestyle, culture, entertainment, and consumer news. The publication highlights service-oriented coverage and trending stories, including reporting on how technology platforms and workplace shifts affect everyday users. Parade positions its journalism as practical and accessible, helping readers navigate evolving products, features, and social trends.
